| Advertising Managers The Flyer Budget Administrator Danielle Duplain Salisbury University Jeremy CoxAfnan Idris 1101 Camden Ave. 410.543.6058 phone
410.543.6192 phone Salisbury, MD 21801 jgcox@salisbury.edu 410.677.5559 fax suflyerads@gmail.com website: www.thesuflyer.wordpress.com |
| The Flyeris the only student newspaper on the Salisbury University campus and is published in broadsheet format on 27.6 lb. newsprint with full color on the front and back pages. Sections consist of news, editorials, sports, and gull life.
The Flyer can also be found on-line at www.thesuflyer.wordpress.com. Classified advertising is available on the website and will soon allow for full graphic advertisements.
The Flyer is published weekly during the fall and spring semesters. The 2,000 copies are distributed campus-wide serving over 7,500 students. The Flyer is a free student-run publication which covers campus and community events, as well as peer-relevant issues and concerns.
Typical student readership of The Flyer ranges in age from 17 to 30, with a 4:6 male-female ratio. Average age of readership is 22.9 years. 69.6% of Salisbury University students are not from the Eastern Shore of Maryland.
Inserts, price per issue (2,000 copies)………………………$315
Classified Advertising First 20 words (minimum of 20 words)…………….….. $16.00 Each additional word……………………………….…….$.50
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ADVERTISING DEADLINES
The deadline for ad reservations is 5 PM on the Wednesday prior to the weekly issue. Cancellation after 7 PM will result in a late fee of 50% of your original payment due.
All ad materials must be received by 3 p.m. on the Thursday prior to production.
First time advertisers must pay in full for advertisement before it runs. After the first run, an account can be set up for any subsequent advertising to be billed.
The Flyer accepts advertisements in the following formats: AI, PDF, TIFF or JPEG. Our staff can also design an ad for you. While there is currently no extra charge involved, you must allow extra time for this service.
BILLING INFORMATION
All new clients must fill out an application with current contact information.
An invoice with tear sheet, along with a copy of the issue featuring your ad, will be sent within 15 days of the publish date or by pre-arranged schedule. Advertisers with ads running consecutively may receive a monthly bill by request. Payment is required within 30 days of receipt.
A finance charge of 1.5 % per month will be applied to the account balance for any bills outstanding over thirty days. The minimum service charge is $1.50.
We reserve the right to refuse any ad based on prior non-payment or late payment status.
We reserve the right to refuse any ad based on questionable and/or offensive content.
We reserve the right to change our advertising rate and/or billing procedure at any time and will provide our advertisers with any information regarding such a change.
We reserve the right to designate the placement of all advertising. While we will do our best to place your ad in a requested section, no position can be guaranteed.
We reserve the right to charge 30% of the ad/insert price for cancellation 24 hours prior to ad submittal deadline.
COLOR COLOR B/W B/W
SIZE 1 Run Multi-Runs 1 Run Multi-Runs
Full Page $782 $712 $676 $605
10.5”x21.5”
Half Page $382 $348 $331 $296
10.5”x10.75”
1/3 Page $255 $232 $220 $197
10.5”x7.17”
1/4 Page $196 $179 $169 $151
4.937”x10.5”
1/8 Page $ 108 $ 99 $ 94 $ 83
4.125”x6.5”
1/16 Page $ 64 $ 59 $ 56 $ 49
4.125”x3.25”
Classified Ads - 20 words – $16; $.50 additional words
Inserts - $315 per issue (2000 copies)
Banner Ad – Front Page, Color , 10.5”x1.5” – 1 Run: $648, Multi Runs: $590
Creative Ads - 10% charge of total fee, to be added to invoice with creation of advertisement; 5% charge for revisions added to invoice.
SU Dept. & RSO Ads – 10% discount
PUBLICATION SCHEDULE: SPRING 2012*
February 7(Ad res. due Feb. 1)
February 14 (Ad reservation due Feb. 8 )
February 21 (Ad reservation due Feb. 15)
February 28 (Ad reservation due Feb. 22)
March 6 (Ad reservation due Feb. 29)
March 13 (Ad reservation due March 7)
April 3 (Ad reservation due March 28)
April 10 (Ad reservation due April 4)
April 17 (Ad reservation due April 11)
April 24 (Ad reservation due April 18 )
May 1 (Ad reservation due April 25)
May 8 (Ad reservation due May 2)
All ad materials are due Thursday at 3 p.m. following the Wednesday ad reservation deadline.
* Dates are based on Salisbury University’s Master Calendar schedule. The Flyer will not be printing issues on March 20 and March 27 due to the Spring Break vacation.
